Branding for B2G OS

I need a proper icon for the B2G installer. So I was thinking about what we could use and came to the conclusion that it should be consistent with the OS.
Unfotunately we don’t have any logo / branding for B2G right now.

Maybe we want to decide on a logo, even if it’s just temporarly.
Options I see are, we use the image used in the wiki on the transition project page or people come up with new suggestions. I think we shouldn’t waste too much time on this and quickly choose something that looks good.


Let’s keep it simple right now :+1:

Well, something related to phone, injecting something into the phone or so, will not need a big adaptation to be consistent.

I agree (but without the text, it has to fit in a circle right ?)

well I was thinking the OS logo + something that implies installation / flashing

yes, and for the boot screen for example, the image and the text below. Or like in the wiki, on the right.

EDIT: @Valentin can you help us to find out if we can use this image?

I suggest this one:
and I’m asking for both license statuses.

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FWIW, we do have branding, this is the logo/icon we’ve been using for B2G since 2011.

The boot is fun too, but was never an official logo.

If you want something quick I suggest using the existing icon but if a visual designer wants to propose a new one that could be fun :slight_smile:


I remember seeing a logo with a rocket (like on the add-on, you can see it on this page : But I can’t find it.
Perhaps it was the B2Gdroid logo…
Perhaps @Lissyx knows you design it.
This rocket was for the installer. I think it’s a good idea to use it.

the rocket was used for the foxfooding program.
I think the gecko fits more with the name.

I totally agree with the gecko logo for B2G OS.
For the rocket, I was proposing it for the installer. I think the installer can have a different logo. It can be a gecko in a rocket.

I’d stick to existing logos too, we’ll change later if needed.

The boot logo is nice, it can be a good idea to use it.

What about the Boot (with geckos, the same we are using now on Telegram) kicking a smartphone?

Haha, like this?


for now I’d like to stick with the gecko + globe :wink: but interesting idea.


Exactly :joy: :heart_eyes:

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Yup! Another vote for the gecko hugging the world à la Firefox.


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Hi all,
Can anyone confirm what the licence for the various B2G and Foxfood images and names is? Are they trademarked? CC licence or no licence, or something else?
Thanks :slight_smile:

“Firefox”, “Firefox OS” and “Mozilla” are trademarks registered by the Mozilla Corporation and should therefore only be used in accordance with Mozilla’s trademark policy.

“B2G”/“B2G OS”/“Boot to Gecko” is just a project name for the open source project and is not a registered trademark. The B2G logo (gecko wrapped around a globe) was designed by Sean Martell on behalf of Mozilla as a temporary project logo before the Firefox OS brand was created. Non-trademarked images on Mozilla websites and wiki tend to be licensed under a Creative Commons Attribution Share-Alike (CC-SA) license.

B2G and Gaia are licensed under the Apache License. Gecko itself is mostly licensed under the Mozilla Public License.

Using the B2G/B2G OS/Boot to Gecko name or logo to refer to the B2G project should be fine, but if you want a formal legal answer regarding your specific usage you should email

Hope this helps.

Hi @benfrancis, thanks for the detailed answer! Much appreciated. I will contact legal and Sean Martell on specific details. I didn’t realise that the B2G repo code was under Apache, not MPL, nice to learn that.
Cheers :smile: