PR working group
Let’s state the obvious: pubblic relations and communication are fundamental for a project to succeed in attracting users. It may be a good idea to create a Public Relation group which manages the project’s official communications, as to avoid unclear, contraddictory or inopportune communications.
(Of course this won’t prevent other people making unclear, contraddictory or inopportune communications, but at least it will be clear that they are not the official voice of the community.)
I guess the first thing to do is to gather voluntaries. Also, if some Mozilla persons with some experience in PR are reading this, then please any help is most welcome!