# Results of the "Internal Link Optimization" SEO experiment

**URL:** <https://discourse.mozilla.org/t/results-of-the-internal-link-optimization-seo-experiment/27410>\
**Category:** MDN\
**Tags:** seo\
**Created:** [April 5, 2018, 2:08pm UTC](https://discourse.mozilla.org/t/results-of-the-internal-link-optimization-seo-experiment/27410 "2018-04-05T14:08:11Z")\
**Posts on this page:** 4\
**Page:** 1

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**Author:** ![sheppy](https://sea1.discourse-cdn.com/flex001/user_avatar/discourse.mozilla.org/sheppy/32/20903_2.png) [@sheppy](https://discourse.mozilla.org/u/sheppy)\
**Post date:** [April 5, 2018, 2:08pm UTC](https://discourse.mozilla.org/t/results-of-the-internal-link-optimization-seo-experiment/27410/1 "2018-04-05T14:08:11Z")

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I’ve [posted the results](https://www.bitstampede.com/2018/04/05/mdn-internal-link-experiment/) of the “Internal Link Optimization” SEO experiment for MDN on my blog. The results were extremely positive; more so than any of the other experiments, in fact. I’m extremely happy with these numbers.

Feel free to have a look at the results, and share any questions or comments here.

Sheppy

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**Author:** ![sfink](https://sea1.discourse-cdn.com/flex001/user_avatar/discourse.mozilla.org/sfink/32/30690_2.png) [@sfink](https://discourse.mozilla.org/u/sfink)\
**Post date:** [April 5, 2018, 9:40pm UTC](https://discourse.mozilla.org/t/results-of-the-internal-link-optimization-seo-experiment/27410/2 "2018-04-05T21:40:59Z")

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Do you have a baseline to compare against? (eg N randomly selected pages that did not get the treatment, or perhaps pages with matching popularity or something.) I’m not disbelieving the results, but they would be a little stronger if you could rule out eg all of MDN getting better during the same time frame.

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**Author:** ![atopal](https://sea1.discourse-cdn.com/flex001/user_avatar/discourse.mozilla.org/atopal/32/22468_2.png) [@atopal](https://discourse.mozilla.org/u/atopal)\
**Post date:** [April 10, 2018, 2:21pm UTC](https://discourse.mozilla.org/t/results-of-the-internal-link-optimization-seo-experiment/27410/3 "2018-04-10T14:21:17Z")

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Yeah, we actually have to have a comparable base line. We did that for the interactive editor before and it was really helpful to compare.

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**Author:** ![sheppy](https://sea1.discourse-cdn.com/flex001/user_avatar/discourse.mozilla.org/sheppy/32/20903_2.png) [@sheppy](https://discourse.mozilla.org/u/sheppy)\
**Post date:** [April 10, 2018, 2:59pm UTC](https://discourse.mozilla.org/t/results-of-the-internal-link-optimization-seo-experiment/27410/4 "2018-04-10T14:59:10Z")

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Yes, of course, you’re right. I will be working with @atopal to get the data together for the comparison against a baseline set of pages for each experiment.

Sheppy