Hi Akshay,
You can check the resources about Feb, March and April experiment here, we quite agree that the result is good (you can check each post’s view and vote numbers), so we had decided to keep running MoM for July, August and October (nominating now).
That’s about the goal - encouraging Rep to take the mobilizer and coordinator’s role, help and facilitate local Mission-Driven Mozillians. That’s what Reps project would like a Rep to do - just as you quote - to help, empower and inspire people.
And this monthly honor is a tool that Rep Council want to provide to Rep to help visualize local volunteers, make them be seen, and could encourage them to do more. You can read the initial ideas on the very first post of this experiment event.
Irvin