I think I would be surprised if I could not use variant 2. Especially if I were in an ftl file and was updating it manually, I would expect that I could start with the key, the equals, and then start typing out my message without adding a new line.
similar response to 1 ^^
I would probably be more likely to choose the first, simply because I don’t develop on sites that would make use of a variably indented multiline message. If I were to guess, I would say this detail would not affect the large majority of projects. I can definitely see, however, that for the few that do want this level of precision, that variant 1 would likely provide the most control / clarity of the indentation pattern.