Once published, it is accessible to everyone, but also lost among thousands of others. I’m just curious how you get people to have a look and test it, review it.
I made a post on Connect where I thought I would get feedback because many firefox fans but no. Then also r/firefox but to my surprise it was very quiet. It’s been 7 months I published my first and only add-on, in fact after Tab Groups were finally added, and only this week I got a first review.
Happy Holidays!
Great question — visibility is a hardest part after publishing.
At Calcatom dev team, here’s what we plan:
1. Identify where your users already are
Instead of general Firefox forums, I targeted communities around the problem my add-on solves (e.g., productivity, math help, student groups). People there are actively looking for solutions.
2. Create value-first content
Wrote short guides/tips related to our add-on’s function and share them in relevant forums (with a soft mention of the tool at the end). This builds trust before asking for installs.
3. Engage in feedback loops
When someone leaves a review or feedback—reply promptly and thoughtfully. It shows you’re active and can turn a casual user into a supporter.
4. Consider micro-influencers in your niche
Reach out to bloggers, YouTubers, or forum moderators who cover your add-on’s category. A small mention can drive targeted traffic.
Most importantly: Be patient and consistent.
Best intents
I might post about it on social media. Nothing really corporate, just that I have made a thing, what it does and how it helps and share a link to the page in AMO.