How does Firefox Advance align with Mozilla's mission?

I’ve been reading the privacy notice for “Firefox Advance” and found some though-provoking points:

  • “After installation, Laserlike will receive your web browsing history”,
  • “Laserlike also receives your IP addresses,”
  • “Both Mozilla and Laserlike will receive clickthrough rates and time spent on recommended content;”

First of all, it’s GREAT that this information is put in clear terms and not hidden in any way. Although, it makes me wonder - how does it align with Mozilla’s mission? Also, will it be enabled for certain users without their consent/knowledge?

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This should be covered in the blog post:

Of course tracking is an issue, but the team wanted to understand the data-for-value proposition to even begin brainstorming privacy-protecting alternatives.