Bring the Dark Funnel Campaign to Your Communities

(Lucyeoh) #1

Hey Reps,

The next activate campaign is coming up on Sept 17-24th and we need your help getting Mozillians to RSVP!

We need Mozillians all over the world to become detectives and search and report, websites that have unauthorized Firefox download buttons.

Did you know that only 30% of Firefox downloads come from the official Mozilla website or from known partners? Some of the other download sources are friendly, but others put users at risk of getting old editions, a bad experience or even malicious installs. We call these mystery download sources “the dark funnel”.

Understanding the dark funnel is one of Firefox’s most important goals this year. By getting your community to participate in this campaign you’ll be helping Mozilla shine light on unknown download sources. Every site reported by a community member will get us one step closer to our goal of understanding the entire dark funnel, which in turn helps us keep all Firefox users safe.

The campaign is fully localized into 3 languages:

To join the campaign and participate - get your communities to RSVP on the websites above!

In case you have any questions, feel free to ask in the main discourse post here .

Keep rockin’ the open web!


We want you for the new Campaign!